Advanced Digital Marketing Program



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Digital Marketing Advanced Program


About This Advanced Digital Marketing Program

This digital marketing course aims at covering the key concepts of digital marketing and advertising, and is meant for those who want to involve themselves in digital strategies at their current organization, or are looking for a shift in their career.

The digital marketing advanced program provides activities that are essential to plan and implement digital marketing plans. Upon completing this digital marketing course, the participants will thoroughly be able to understand various activities and channels involved in the digital marketing process to create, manage, and implement a strong and effective digital marketing strategy.

The following subjects are included in the curriculum of the digital marketing course.

  1. Search engine optimization
  2. Search engine marketing
  3. Social media marketing
  4. Email marketing
  5. Web analytics

Who Should Attend Digital Marketing Advanced Program

The course has got something to learn for everyone interested in the digital marketing field. Whether you are a fresher looking to make your career or a professional who wants to add knowledge to leverage digital marketing for business or personal growth, the course will be helpful for you. If you are one of the following who is serious about leveraging Digital Marketing for personal or organizational growth, then this course is for you

  • Students
  • Business Professionals
  • Sales and Marketing Professionals
  • Entrepreneurs
  • Traditional Marketers

Why This Advanced Digital Marketing Program
  • With organizations focusing more on digital marketing to boost up their productivity, the numbers of jobs in the field are booming up, and they will only rise in number in the years to come. Through this digital marketing course, you can prepare yourself for a job role that is already in high demand.
  • The course adds greater value to your resume. On completion of the course, you can think of dedicating yourself completely to this field, or you can even embark on your own career.
  • The Digital Marketing course will help you to get into a niche job profile which is challenging, exciting and allows you to develop and use your creativity and innovative thinking process.
  • There are versatile job options available on completion of the course, and the jobs come with the potential of earning you a handsome salary.
  • Digital marketing is high on demand and it is not going to fade away in the next few years, in fact, it is going to be stronger in the current scenario of today. The course is futuristic and prepares you for what is yet to come.

Advanced Digital Marketing Course Objectives

A strong foundation in digital marketing is essential in order to capitalize on the undeniable potential of online marketing. The course in Digital Marketing, has the following objectives:

  • Understand the concept of digital marketing
  • Various digital maketing platforms
  • Understand to make different digital marketing strategies
  • Use of various tools and techniques for digital marketing
  • Planning and managing digital marketing budget and campaigns
  • Evaluation of various internet-marketing metrics
  • Enhanced consumer segregation and analytics.
  • Tracking digital marketing metrics and reporting

Course Prerequisites

Below is the eligibility criteria for enrolling in the course

  • A person who has an interest in the area and wishes to gain further knowledge in the field

Advanced Digital Marketing Course Benefits


  • With this course, you have the power to establish your skills and competence in the digital marketing field.
  • The digital marketing course provides a gateway for tons of job opportunities to come your way from some of the best organizations all across the world.
  • You can showcase your knowledge and skills through various techniques which can help you gain career visibility if you are already working, which could lead to promotions.
  • Enhanced skills in digital marketing which will bring in stronger job profiles and higher salary packages.
  • If you are a student, the course will help you learn the know-how and the intricacies of digital marketing. It will give you a kick start and help you begin a successful career in digital marketing.
  • The digital marketing course can upscale skills of marketing professionals as well as professionals in other roles.
  • The course is also designed to allow the learner to shift careers, to freelance as well as grow their careers and promote their business.

Curriculum


 

  • Introduction to Digital MarketingLearning Objectives: In this module you will learn Digital Marketing advanced and clarify some concepts on this subject.Topics:
  • Search Engine Optimization(SEO)
    • Introduction to SEO
      Learning Objectives: In this module you will learn advanced of SEO and clarify concepts on search engine algorithms.Topics:

      • Advanced of SEO
      • Understading Search Engine Algorithms
      • SEO Periodic Table
    • Keyword Research
      Learning Objectives:Understand importance of keywords and how to use keywords in website content. We will also go through keyword planner tool which is used to find keywords.Topics:

      • Importance of Keywords
      • Keyword Planner tools
      • Using Keywords on Website
    • On-Page Optimization
      Learning Objectives:In this module, you will learn the concepts of On-page optimization. You will learn how individual web pages are optimized in order to rank higher and earn more relevant traffic in search engines.Topics:

      • Understanding importance of Meta Tags, Title, & H1
      • XML & HTML Sitemaps
      • URL Architecture
      • Broken Links
      • 301 Redirects
      • Handling 404 Error
      • Canonicalization
      • Image Optimization
      • Content & Web page Structure
      • Keyword Density and Positioning
      • Anchor Text and Internal Linking
      • Setting up Google Analytics
      • Setting up Google Search Console
    • Off-Page Optimization
      Learning Objectives: In this module you will learn how you can use Off-page optimization techniques to improve the position of a web site in the search engine results page.Topics:

      • Content Marketing Advanced
      • Article Submission
      • Link Building
      • Directory Submissions
      • Local Listing
      • Social Bookmarking
      • Optimizing Press Releases
      • importance of Social Media
      • Google Buisness Listing
    • SEO Audit
      Learning Objectives:In this module you will learn how to evaluate a website for its ability to appear in search engine results pages. We will aslo go through some tools which can be used to make the SEO audit easier and faster.Topics:

      • Understanding On-Page SEO Audit
      • Understanding Off-Page SEO Audit
      • Tools for SEO Audit
    • Google Algorithm
      Learning Objectives:In this module you will understand algorithms used by Google Search to rank web pages in their search engine results.Topics:

      • Google Algorithm Overview
      • Panda Update
      • Penguin Update
      • Hummingbird Update
    • Measuring & Tracking SEO Success
      Learning Objectives:In this module you will learn how to track the results of various optimizations you have implemented.Topics:

      • Tracking Keywords Rank on Search Engine
      • Tracking backlinks
      • Using Google Analytics to uncover traffic insights
      • Building SEO dashboard on Google Analytics
      • Custom Reports on Google Analytics
  • Search Engine Marketing(SEM)
    • Introduction to SEM
      Learning Objectives: In this module you will learn the advanced of search engine marketing and clarify concepts on Google Ads and Bing AdsTopics:

      • What is Search Engine Marketing (SEM)?
      • What is Google Ads?
      • What is Bing Ads?
      • Introduction to PPC Advertising
    • Introduction to Google Ads
      Learning Objectives:In this module you will learn advanced of Google Ads, such as setting up ad account and managing account access.Topics:

      • Where Ads Can Appear
      • Creating Google Ads Account
      • Managing Account Access
    • Account Structure
      Learning Objectives:In this module you will learn how to create campaign and structure your account for success
      How Google Ads Accounts Are Organized.Topics:

      • Creating Campaigns
      • Creating Ad groups
      • Introduction to Ads
    • Campaign Settings
      Learning Objectives: In this module you will learn various campaign settings, such as targeting users based on location or language, search and display network, setting up budget, ad scheduling, and more.Topics:

      • Intro to Campaign Settings
      • Language Targeting
      • Location Targeting
      • Advanced Location Options
      • Networks and Devices
      • Bidding and Budget
      • Delivery Method
      • Schedule: Start Date, End Date, Ad Scheduling
      • Ad Delivery: Ad Rotation, Frequency Capping
      • Demographic Bidding
    • Understanding Quality Score
      Learning Objectives:In this module you will learn the importance of quality score and the methods which will help you to increase the quality score of keywords.Topics:

      • What Is Quality Score?
      • Why Does Quality Matter?
      • How Is Quality Score Calculated?
      • Where to Find Quality Score
      • How to Improve Quality Score
    • Keywords
      Learning Objectives:In this module you learn different keyword match types and their functioning. You will also learn how negative keyword work and their importance in a campaign.Topics:

      • Keyword Match Types
      • Negative Keywords
      • Which Match Types Are Best?
      • Keyword Rules and Editorial Guidelines
      • How to Manage Keywords
      • Managing Negative Keywords
      • How to Use the “Search Terms Report”
      • How to Use the Keyword Tool
      • Using Google Insights for Search
    • Ad Copies
      Learning Objectives:In this module you will understand different types of ad copies, their requirement, and ad policies. You will also learn how to write compelling ad copies to attract your audience.Topics:

      • Ad Text Requirements
      • Ad Policies
      • How to Create and Edit Ads
      • Writing Text Ads
      • Writing Call Only Ads
      • Image and Video Ads
      • How to Write Powerful Ads
      • How to Use Dynamic Keyword Insertion
    • Ad Extensions
      Learning Objectives:In this module you will learn different type of ad extensions and their benefits
      Different Types of Ad Extensions.Topics:

      • Automatic Ad Extensions
      • Manual Ad Extensions
      • How to Set Up Ad Extensions
      • Ad Extensions Best Practices
    • Google Display Network
      Learning Objectives:In this module you will understand advertising on Google display network. You will learn how to create different formats of display ads and reach your audience via various targeting optionsTopics:

      • Intro to the GDN
      • Different Types of Display Adverts
      • Understanding Audience
      • Understanding Targeting Options
      • Remarketing
      • Combining Different Targeting Methods
      • In-Market Audiences
      • Gmail Sponsored Promotions
    • Shopping Ads
      Learning Objectives:In this module you will understand how shopping/product listing ads work. You will also learn how to create shopping ad campaigns and promote your products.Topics:

      • Understanding Shopping/PLA Ads
      • How Shopping campaigns and Shopping ads work
      • Where your ads appear
      • Creating Shopping Ads Campaign
    • Video Ads
      Learning Objectives:In this module you will understand how to create, run, and optimize video ad campaigns. You will also learn YouTube analytics to uncover trends to see what’s working and what’s not.Topics:

      • Video Ad Formats
      • Types of Video Ads
      • Creation of Video Ads
      • Optimizing Video Ads
      • YouTube Analytics
    • Bids, Budgets, and Billing
      Learning Objectives:In this module you will understand how bidding works in PPC campaigns. You will also learn different types of bidding options available in Google and Bind Ads.Topics:

      • How Bidding Works
      • Manual Maximum CPC bidding
      • Automatic Bidding
      • Enhanced CPC Bidding
      • Conversion Optimizer
      • How to Decide What to Bid
      • Understanding Billing Options
    • Measuring Success
      Learning Objectives:In this module you will learn about most important metrics which will help you to track perfomance of the campaigns.Topics:

      • Conversion Tracking
      • Click-Through Rate
      • Conversion Rate
      • Cost Per Conversion
  • Search Media Marketing(SMM)
    • Introduction to Social Media
      Learning Objectives: In this module you will understand the importance of different social media channels in digital marketing.Topics:

      • Understanding Social Media Importance
      • Introduction to Facebook
      • Introduction to LinkedIn
      • Introduction to Twitter
      • Introduction to Instagram
      • Introduction to YouTub
    • Creating and Optimizing Profiles & Pages
      Learning Objectives:In this module you will learn the best practices to create company profiles and pages on different social media channels.Topics:

      • Creating Profiles in Different Social Media Platforms
      • Creating Company Pages on Different Social Media Platforms
      • Best Practices for optimizing Social media profiles
      • Best Practices for optimizing Social media Pages
    • Social Media Strategy
      Learning Objectives:In this module you will learn how to set goals and objectives for your business and define a successful social media strategy to achieve them.Topics:

      • Choosing Right Social Platform for your Business
      • Setting Goals and Objectives
      • Creating Content Strategy
      • Building Your Community
      • Successful Techniques and Strategies to Improve Results
    • Facebook Advertising
      Learning Objectives: In this module you will learn how to do advertisement on Facebook and the best practices for getting effective results.Topics:

      • How to Use Facebook Ads Effectively
      • Understanding Facebook Ads
      • Different Types of Facebook Campaigns
      • Creating Facebook Ad Campaigns
      • Selecting Right Target Audience in Facebook
    • Twitter Advertising
      Learning Objectives:In this module you will learn how to do advertisement on Twitter and the best practices for getting effective results.Topics:

      • Understanding Twitter Ads
      • Twitter Campaign Structure
      • Twitter Advanced Targeting
    • LinkedIn Advertising
      Learning Objectives:In this module you will learn how to do advertisement on LinkedIn and the best practices for getting effective results.Topics:

      • Understanding LinkedIn Ads
      • LinkedIn Campaign Structure
      • Different Types of LinkedIn Targeting
      • Creating LinkedIn Ad Campaigns
      • Selecting Right Target Audience
    • Measuring Performance
      Topics:

      • Measuring Performance of Social Campaigns
      • Tools to Track Performance and ROI
      • Creating Custom Reports
      • Framework for ROI Measurement
  • Web Analytics
    • Google Analytics Fundamentals
      Learning Objectives: In this module you will learn advanced of Google Analytics and get an understanding about the importance of Analytics data in digital marketingTopics:

      • Introduction to Google Analytics
      • How Google Analytics Works?
    • Set Up Google Analytics
      Learning Objectives:In this module you will learn how to create Google Analytics account and install the tracking code on the websiteTopics:

      • Creating Google Analytics Account
      • Installing the Tracking Code On Website
      • Setting up Custom Dashboard
    • Using Admin Section
      Learning Objectives:In this module you will learn how to use the admin section of Google Analytics and understand various Account, Property, and View settings available.Topics:

      • Understanding Account Settings
      • Understanding Property Settings
      • Understanding View Settings
    • Using Analytics Reports
      Learning Objectives: In this module you will learn to interpret and use the data available in various sections of Google Analytics. We will go through all the reports to understand the data availableTopics:

      • Analyzing Audience Reports
      • Analyzing Acquisitiion Reports
      • Analyzing Behavior Reports
      • Analyzing Conversion Reports
      • Custom Reports
  • Email Marketing
    • Email Marketing Fundamentals
      Learning Objectives: In this module you will learn the fundamentals and understand the importance of email marketing.Topics:

      • Introduction to Email Marketing
      • Understanding different Types of Emails
    • Mailing List
      Learning Objectives:In this module you will understand the importance of mailing list in email marketing. You will learn how to create mailing list and grow your subscribers overtimeTopics:

      • Best Practices for Mailing List Creation
      • Mailing List Update
      • Mailing List Segmentation
      • How to Grow your Mailing List
    • Creating Emails
      Learning Objectives:In this module you will learn the best practices to write compelling email copies that deliver resultsTopics:

      • Creating a compelling email copy
      • Email Designs
      • Subject line Optimization
      • Using Different Call to Actions
      • Responsive Emails
      • Using Images and Videos in Emails
    • Forms and Landing Pages
      Learning Objectives: In this module you will learn the importance of forms and landing pages in email marketingTopics:

      • Setting up your Opt-in forms
      • Integrating Opt-in Forms into your Landing Pages
      • Setting up Landing Pages
    • Automated Emails
      Learning Objectives:In this module you will learn how to create email marketing automation strategies using various triggers.Topics:

      • Understanding Email Marketing Automation
      • Email Marketing Automation Strategy
      • How to Use Triggers
    • Tracking Performance
      Learning Objectives:In this module you will learn the importanct metrics to track the performance of the email campaignsTopics:

      • A/B Test of an Email Campaigns
      • How to Track Conversions
      • Tools to Manage Email Camaigns

Schedule & Fees


Online Instructor Led Advanced Digital Marketing Program Certification Training


Please contact us for more information on course fees and upcoming batch schedule.

Course Price

$259.35$288.17

Course FAQ


Why choose Tech-Act for the digital marketing course?

Tech-Act provides experienced and trusted training.

  • The course has over 3,900 Students
  • We have delivered over 250 programs
  • We have 50+ empanelled trainers
  • We have over 18 years of experience
  • We provide certified trainers
  • Authentic courseware
  • We have a 98% success rate

What exams can it help one pass?

The course prepares you and helps you pass the following exams:

  • Digital Marketing Master’s Program
  • HubSpot Inbound Marketing
  • Google Analytics Academy
  • AdWords Fundamentals
  • Social Media by HubSpot
  • Facebook Blueprint
  • Mobile Advertising Certification
  • AdWords Display Certification
  • AdWords Search Certification
  • AdWords Certification
  • Video Advertising Advanced
  • AdWord Shopping

Who is this course designed for?

The course is designed for

  • Business Professionals
  • Marketing Consultants
  • Sales Professionals
  • Entrepreneurs
  • Traditional Marketer
  • Students

Can I view materials after completion of the course?

We provide lifetime access to the latest content related to digital marketing!

What are the different disciplines focused on in the course?

The Digital Marketing Master’s Program will help you master the various disciplines of

  • Digital Marketing including:
  • SEO
  • SEM
  • Social Media
  • Email Marketing
  • Inbound Marketing
  • Web Analytics

What is the eligibility criteria to enroll in the course?

  • Any graduate from a university
  • A person who has an interest in the area and has knowledge of digital marketing and wishes to gain further knowledge in the field

What are the benefits of completing the course?

  • Provides a wide range of job opportunities
  • Allows you to develop and hone your skills in digital marketing
  • It enhances creativity
  • You can become an entrepreneur and embark on your career
  • Lifetime and universal skills gained

 

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