Digital Marketing Basic Program Training
About This Course
This digital marketing course aims at covering the key concepts of digital marketing and advertising, and is meant for those who want to involve themselves in digital strategies at their current organization, or are looking for a shift in their career.
The digital marketing basic program provides activities that are essential to plan and implement digital marketing plans. Upon completing this digital marketing course, the participants will thoroughly be able to understand various activities and channels involved in the digital marketing process to create, manage, and implement a strong and effective digital marketing strategy.
The following subjects are included in the curriculum of the digital marketing course.
- Search engine optimization
- Search engine marketing
- Social media marketing
- Email marketing
- Web analytics
Who Should Attend This Course
The course has got something to learn for everyone interested in the digital marketing field. Whether you are a fresher looking to make your career or a professional who wants to add knowledge to leverage digital marketing for business or personal growth, the course will be helpful for you. If you are one of the following who is serious about leveraging Digital Marketing for personal or organizational growth, then this course is for you
- Business Professionals
- Sales and Marketing Professionals
- Traditional Marketers
Why This Course
- With organizations focusing more on digital marketing to boost up their productivity, the numbers of jobs in the field are booming up, and they will only rise in number in the years to come. Through this digital marketing course, you can prepare yourself for a job role that is already in high demand.
- The course adds greater value to your resume. On completion of the course, you can think of dedicating yourself completely to this field, or you can even embark on your own career.
- The Digital Marketing course will help you to get into a niche job profile which is challenging, exciting and allows you to develop and use your creativity and innovative thinking process.
- There are versatile job options available on completion of the course, and the jobs come with the potential of earning you a handsome salary.
- Digital marketing is high on demand and it is not going to fade away in the next few years, in fact, it is going to be stronger in the current scenario of today. The course is futuristic and prepares you for what is yet to come.
A strong foundation in digital marketing is essential in order to capitalize on the undeniable potential of online marketing. The course in Digital Marketing, has the following objectives:
- Understand the concept of digital marketing
- Various digital maketing platforms
- Understand to make different digital marketing strategies
- Use of various tools and techniques for digital marketing
- Planning and managing digital marketing budget and campaigns
- Evaluation of various internet-marketing metrics
- Enhanced consumer segregation and analytics.
- Tracking digital marketing metrics and reporting
Below is the eligibility criteria for enrolling in the course
- A person who has an interest in the area and wishes to gain further knowledge in the field
- With this course, you have the power to establish your skills and competence in the digital marketing field.
- The digital marketing course provides a gateway for tons of job opportunities to come your way from some of the best organizations all across the world.
- You can showcase your knowledge and skills through various techniques which can help you gain career visibility if you are already working, which could lead to promotions.
- Enhanced skills in digital marketing which will bring in stronger job profiles and higher salary packages.
- If you are a student, the course will help you learn the know-how and the intricacies of digital marketing. It will give you a kick start and help you begin a successful career in digital marketing.
- The digital marketing course can upscale skills of marketing professionals as well as professionals in other roles.
- The course is also designed to allow the learner to shift careers, to freelance as well as grow their careers and promote their business.