Search Engine Marketing Training



Disclaimer: Tech-Act is an independent training services provider. Any use of third party trademarks, brand names, products and services is only referential.Tech-Act disclaims any sponsorship, affiliation or endorsement of or by any third parties. Tech-Act is an authorized training partner only where explicitly stated and as listed here.



REQUEST INFORMATION


Search Engine Marketing Training


About This Course

This Search Engine Marketing Training course includes a detailed study of Google Ads, PPC, optimizing, building paid advertising campaigns, tracking, and remarketing to give you a deeper understanding of leading search engine’s advertising services and help you gain hands-on experience through live and stimulating projects to understand the requirements of the field.

The Search Engine Marketing Training course has been designed by experts in the field of digital marketing to advance a learner’s knowledge in the exciting and challenging world of online marketing.

The course begins with an explanation of what search engines are and their inner workings and introduces you to search engine marketing

Different programs and tools are discussed, and practical situations have been made examples of to give hands-on cases of SEM for better understanding and real-life experience to improve your understanding.

This Search Engine Marketing training course is designed to make you understand all the concepts of SEM and help you  clear the digital marketing certifications. The entire course content is in line with the certification program and helps you clear the certification exam with ease to secure global job opportunities at different MNCs.

  1. An introduction to Search Engine Marketing
  2. The different aspects of the Google AdWords program
  3. Selection of the right keywords for the advertising campaign
  4. Various keyword match types and the significance of such matches
  5. Familiarization with the PPC auction model
  6. Setting up the ad campaign and the appropriate pricing
  7. Structuring of campaigns based on various conversion factors
  8. Analysis of the performance in consonance with the defined metrics
  9. Creating dynamic ads and split test campaigns
  10. Google Display Network and video ad campaigns
  11. Pay-per-click overview
  12. Strategizing PPC campaign
  13. Market Analysis
  14. Ad writing Technique
  15. Campaign Management
  16. Bid Management Plan
  17. Testing
  18. SEM Management and other potential opportunities

Who Should Attend This Course

The Search Engine Marketing Training course is designed meticulously by digital marketing experts with a specialization in SEM for those who have a keen interest in SEM and digital marketing.

  • Students/College Pass outs
  • Digital Marketing Professionals
  • Marketing Managers
  • Analytics and Project Managers
  • Entrepreneurs
  • Business Personnel

Why This Course

“Today It’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.”

Adam Audette

In the digitally-driven economy of today, it has become essential for organizations to have a strong digital presence. Google AdWords is one of the biggest ad platforms in the online world to reach out to the target audience and increase business.

There is immense potential to increase profits and efficiency in business through digital marketing and Search Engine Marketing.

This course imparts knowledge on how this can be capitalized on and how better and more effective results can be achieved through a comprehensive understanding of SEM.

This training course will prepare you to take up top high profile jobs in the Search Engine Marketing domain.


Course Objectives

The SEM training course is a comprehensive training course in SEM Designed by certified industry experts that aims at enhancing your knowledge of Search Engine Marketing (SEM) concepts such as  Google Ads, Google Analytics, Bing Ads, Keyword analysis, and much more.

A strong foundational base of Search Engine Marketing would the course provides that allows for career growth and development. The course aims to fulfill the following objectives.

  • Enhanced understanding of search engine marketing
  • Rule-based personalization of marketing at internet scale
  • Overview of Google Ads and other search engine marketing platforms
  • Improvement of the position of your company on the search engine results page.
  • Stand out of the crowd and apart from your competition,
  • Improvement of site traffic
  • The attraction of target customers
  • Boosting online conversion rates.
  • Support By Highly Experienced Trainers for resolving issues and doubts concerning the subject matter
  • Help to pass Highly Recognized Google Ads and other SEM Certifications
  • Boost Your Resume By Showcasing certification

Course Prerequisites

The eligibility criteria for enrolling in the course

  • A person who has an interest in the area or has knowledge of digital marketing and wishes to specialize and gain advanced knowledge in Search Engine Marketing.

Course Benefits


The SEM training course provides several strong benefits, whether you are a novice, a beginner or an expert in digital marketing looking to advance your skills in the field.

  • Up-to-date content and information on search engine marketing strategies.
  • Guidance on how to implement strategies into existing businesses to power your business.
  • Professional certification
  • Showcasing your skills and creativity
  • Improve your CV/Resume
  • Growing your online marketing career
  • Hands-on experience through practical projects and assignments
  • Flexible schedule
  • Increased job opportunities in the online and digital marketing sphere at a global level.

Curriculum


Introduction to SEM

Learning Objectives:

In this module you will learn the basics of search engine marketing and clarify concepts on Google Ads and Bing Ads.

Topics:

  • What is Search Engine Marketing (SEM)?
  • What is Google Ads?
  • What is Bing Ads?
  • Introduction to PPC Advertising

Introduction to Google Ads

Learning Objectives:

In this module you will learn basics of Google Ads, such as setting up ad account and managing account access.

Topics:

  • Where Ads Can Appear
  • Creating Google Ads Account
  • Managing Account Access

Account Structure

Learning Objectives:

In this module you will learn how to create campaign and structure your account for success
How Google Ads Accounts Are Organized.

Topics:

  • Creating Campaigns
  • Creating Ad groups
  • Introduction to Ads

Campaign Settings

Learning Objectives:

In this module you will learn various campaign settings, such as targeting users based on location or language, search and display network, setting up budget, ad scheduling, and more.

Topics:

  • Intro to Campaign Settings
  • Language Targeting
  • Location Targeting
  • Advanced Location Options
  • Networks and Devices
  • Bidding and Budget
  • Delivery Method
  • Schedule: Start Date, End Date, Ad Scheduling
  • Ad Delivery: Ad Rotation, Frequency Capping
  • Demographic Bidding

Understanding Quality Score

Learning Objectives:

In this module you will learn the importance of quality score and the methods which will help you to increase the quality score of keywords.

Topics:

  • What Is Quality Score?
  • Why Does Quality Matter?
  • How Is Quality Score Calculated?
  • Where to Find Quality Score
  • How to Improve Quality Score

Keywords

Learning Objectives:

In this module you learn different keyword match types and their functioning. You will also learn how negative keyword work and their importance in a campaign.

Topics:

  • Keyword Match Types
  • Negative Keywords
  • Which Match Types Are Best?
  • Keyword Rules and Editorial Guidelines
  • How to Manage Keywords
  • Managing Negative Keywords
  • How to Use the “Search Terms Report”
  • How to Use the Keyword Tool
  • Using Google Insights for Search

Ad Copies

Learning Objectives:

In this module you will understand different types of ad copies, their requirement, and ad policies. You will also learn how to write compelling ad copies to attract your audience.

Topics:

  • Ad Text Requirements
  • Ad Policies
  • How to Create and Edit Ads
  • Writing Text Ads
  • Writing Call Only Ads
  • Image and Video Ads
  • How to Write Powerful Ads
  • How to Use Dynamic Keyword Insertion

Ad Extensions

Learning Objectives:

In this module you will learn different type of ad extensions and their benefits
Different Types of Ad Extensions.

Topics:

  • Automatic Ad Extensions
  • Manual Ad Extensions
  • How to Set Up Ad Extensions
  • Ad Extensions Best Practices

Google Display Network

Learning Objectives:

In this module you will understand advertising on Google display network. You will learn how to create different formats of display ads and reach your audience via various targeting options

Topics:

  • Intro to the GDN
  • Different Types of Display Adverts
  • Understanding Audience
  • Understanding Targeting Options
  • Remarketing
  • Combining Different Targeting Methods
  • In-Market Audiences
  • Gmail Sponsored Promotions

Shopping Ads

Learning Objectives:

In this module you will understand how shopping/product listing ads work. You will also learn how to create shopping ad campaigns and promote your products.

Topics:

  • Understanding Shopping/PLA Ads
  • How Shopping campaigns and Shopping ads work
  • Where your ads appear
  • Creating Shopping Ads Campaign

Video Ads

Learning Objectives:

In this module you will understand how to create, run, and optimize video ad campaigns. You will also learn YouTube analytics to uncover trends to see what’s working and what’s not.

Topics:

  • Video Ad Formats
  • Types of Video Ads
  • Creation of Video Ads
  • Optimizing Video Ads
  • YouTube Analytics

Bids, Budgets, and Billing

Learning Objectives:

In this module you will understand how bidding works in PPC campaigns. You will also learn different types of bidding options available in Google and Bind Ads.

Topics:

  • How Bidding Works
  • Manual Maximum CPC bidding
  • Automatic Bidding
  • Enhanced CPC Bidding
  • Conversion Optimizer
  • How to Decide What to Bid
  • Understanding Billing Options

Measuring Success

Learning Objectives:

In this module you will learn about most important metrics which will help you to track perfomance of the campaigns.

Topics:

  • Conversion Tracking
  • Click-Through Rate
  • Conversion Rate
  • Cost Per Conversion

 

 

 

Schedule & Fees


Online Instructor Led Search Engine Marketing Training Certification Training


There are no upcoming batches scheduled for this course.

Course Price

Coming Soon

Course FAQ


Why choose Tech-Act for the digital marketing course?

  • The course has over 3,900 Students
  • We have delivered over 250 programs
  • We have 50+ empanelled trainers
  • We have over 18 years of experience
  • We provide certified trainers
  • Authentic courseware
  • We have a 98% success rate

What exams can it help one pass?

The course prepares you and helps you pass the following exams:

  • Google AdWords Certification

Who is this course designed for?

The course is designed for

  • Digital Marketing Professionals
  • Advertising
  • Analytics and Project Managers
  • Entrepreneurs
  • Business Personnel

Can I view materials after completion of the course?

We provide lifetime access to all Search Engine Marketing content!

What are the different disciplines focused on in the course?

The Search Engine Marketing training course will help you master various disciplines under SEM:

  • An introduction to Search Engine Marketing
  • The different aspects of the Google AdWords program
  • Selection of the right keywords for an advertising campaign
  • Various keyword match types and the significance of such matches
  • Familiarization with the PPC auction model
  • Setting up the ad campaign and the appropriate pricing
  • Structuring of campaigns based on various conversion factors
  • Analysis of the performance in consonance with the defined metrics
  • Creating dynamic ads and split test campaigns
  • Google Display Network and video ad campaigns
  • Pay-per-click overview
  • Strategizing PPC campaign
  • Market Analysis
  • Ad writing Technique
  • Campaign Management
  • Bid Management Plan
  • Testing
  • SEM Management (Other Opportunities)

What is the eligibility criteria to enroll in the course?

  • Any graduate from a university
  • A person who has an interest in the area and has knowledge of digital marketing and wishes to gain further understanding in the field

What are the benefits of completing the course?

  • The course provides a wide range of job opportunities for the growth of your marketing career.
  • It allows you to develop skills in digital marketing and SEM.
  • It stimulates creativity, and you can showcase your marketing skills.
  • Lifetime and universal skills gained.
  • Hands-on Projects and Assignments to learn the practicalities of SEM.
  • Earn professional certification
  • Improve your CV/Resume

 

Testimonials



0

Your Cart