Social Media Marketing Training



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Social Media Marketing Training


About This Course

Social marketing is the queen of digital marketing in 2019. This Social Media Marketing Training Course engages the learner in the best practices of social media marketing to learn about ultimate business optimization through effective social media marketing on the biggest social media platforms.

The course is designed for you to learn different strategies of social media and employ them as powerful tools to extend the reach of your service or product, get instant feedback on your products, and stay up-to-date with the latest industry conversations.

This Social Media Marketing Training Course gives a business a deep insight into how all the major social media platforms can perform wonders together to deliver internet marketing success.

By the end of the course, you will learn how to create a strong online presence on virtually any social media platform, engage users, and plan/research for a dynamic website to enhance social media engagement.

The Social Media Marketing Training Course provides the best-in-class content by leading experts in marketing and social media domain. The course employs practical examples through engaging content in the form of cases, projects, videos, assignments, and live sessions.


Who Should Attend This Course

The Social Media Marketing Training Course has been designed by social media experts for those who have a strong and growing interest in social media and want to excel in social media marketing.

  • Digital Marketing Professionals
  • Students/College Pass outs
  • Marketing Managers
  • Analytics and Project Managers
  • Entrepreneurs
  • Business Personnel

Why This Course

“I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.”

Paul Barron

Social media has the power to be used as almost anything and everything. Social media marketing has several benefits to increase profits and optimize business results.

Social media marketing increases brand Awareness, creates higher conversion rates, increase brand loyalty, creates enhanced brand authority, and can also help in improving the rankings on the search engines.

It is a cost-effective means to a better promotion, and it attracts an audience with its use and reaches, which makes it one of the best marketing techniques for business.


Course Objectives

The Social Media Marketing Training Course aims at making you an expert at Digital Marketing, giving you the opportunity to be employed at a high paying job or for starting a business of your own, or to freelance. It provides the following objectives:

  • To master marketing, targeting at retargeting on the biggest social media platforms.
  • Expertise in copywriting
  • User experience & Reputation management skills
  • Expertise in powerful SEO & Social Media strategies
  • Optimize your Facebook and Instagram page, YouTube channel, LinkedIn profile, Pinterest account for SEO & SMO, and video SEO in specific.
  • Build social media strategies for companies based on live training
  • Expertise in content writing for social media channels

Course Prerequisites

The eligibility criteria for enrolling in the course

  • A person who has an interest in the area and/or has knowledge of digital marketing and wishes to specialize and gain advanced expertise in Social Media Marketing.

Course Benefits


The Social Media Marketing Training Course provides numerous advantages to all those who have an interest and social media marketing, and beginners as well as professionals who aim at advancing their social media marketing skills to grow their business or to start a business of their own.

The course assists in providing the relevant knowledge and practical skill sets to succeed in social media marketing. The course has the following benefits:

  • Understand the basics of all kinds of social media and how to improve YouTube, Facebook, Pinterest, Twitter, Instagram profiles.
  • Capitalize on social media for marketing and growing brand value.
  • Explain the latest Social Media trends for 2019 and the latest statistics.
  • Sharpens your skills in marketing.
  • Helps in better networking and collaboration.
  • Practical examples in the form of Case Studies.

Curriculum


Introduction to Social Media

Learning Objectives:

In this module you will understand the importance of different social media channels in digital marketing.

Topics:

  • Understanding Social Media Importance
  • Introduction to Facebook
  • Introduction to LinkedIn
  • Introduction to Twitter
  • Introduction to Instagram
  • Introduction to YouTub

Creating and Optimizing Profiles & Pages

Learning Objectives:

In this module you will learn the best practices to create company profiles and pages on different social media channels.

Topics:

  • Creating Profiles in Different Social Media Platforms
  • Creating Company Pages on Different Social Media Platforms
  • Best Practices for optimizing Social media profiles
  • Best Practices for optimizing Social media Pages

Social Media Strategy

Learning Objectives:

In this module you will learn how to set goals and objectives for your business and define a successful social media strategy to achieve them.

Topics:

  • Choosing Right Social Platform for your Business
  • Setting Goals and Objectives
  • Creating Content Strategy
  • Building Your Community
  • Successful Techniques and Strategies to Improve Results

Facebook Advertising

Learning Objectives:

In this module you will learn how to do advertisement on Facebook and the best practices for getting effective results.

Topics:

  • How to Use Facebook Ads Effectively
  • Understanding Facebook Ads
  • Different Types of Facebook Campaigns
  • Creating Facebook Ad Campaigns
  • Selecting Right Target Audience in Facebook

Twitter Advertising

Learning Objectives:

In this module you will learn how to do advertisement on Twitter and the best practices for getting effective results.

Topics:

  • Understanding Twitter Ads
  • Twitter Campaign Structure
  • Twitter Advanced Targeting

LinkedIn Advertising

Learning Objectives:

In this module you will learn how to do advertisement on LinkedIn and the best practices for getting effective results.

Topics:

  • Understanding LinkedIn Ads
  • LinkedIn Campaign Structure
  • Different Types of LinkedIn Targeting
  • Creating LinkedIn Ad Campaigns
  • Selecting Right Target Audience

Measuring Performance

 

Topics:

  • Measuring Performance of Social Campaigns
  • Tools to Track Performance and ROI
  • Creating Custom Reports
  • Framework for ROI Measurement

 

Schedule & Fees


Online Instructor Led Social Media Marketing Training Certification Training


Please contact us for more information on course fees and upcoming batch schedule.

Course Price

$180.12$201.73

Course FAQ


Why choose Tech-Act for the digital marketing course?

  • Tech-Act provides experienced and trusted training from professional trainers.
  • The Social Media Marketing Course provides for real-life industry project case studies by top companies across industries for practical knowledge.
  • Real business challenges are taught throughout the course.
  • Run live marketing campaigns and hands-on Projects and Assignments.
  • 24X7 Trainer’s Support on Discussion Forum.
  • A detailed curriculum for beginners and advanced learners to excel in Social Media Marketing.

Who is this course designed for?

The course is designed for

  • Digital Marketing Professionals
  • Advertising professionals
  • Bloggers
  • Entrepreneurs and business personal
  • Project Managers

Can I view materials after completion of the course?

We provide lifetime access to all the latest content of Social Media Marketing to ensure you have access to course content whenever you need it!

What are the different disciplines focused on in the course?

 

  • The Fundamentals of Marketing
  • The different Digital Marketing Metrics and Channels
  • Effective Designing and Building of Web Presence
  • Basics of Search Engine Optimisation (SEO)
  • Content Marketing Specialisation
  • Paid Advertising and Social Media
  • Introduction to Social Media
  • Importance of Social Media
  • Impact of Social Media
  • Social Media Optimization in a business
  • Social Media Marketing
  • Creation of pages and accounts for a company in all social media channels
  • Creation of business posts for a company in all social media channels
  • How to run ads campaign on Facebook, LinkedIn, Twitter, Instagram, Pinterest & YouTube
  • How to capitalize social media platforms and market effectively

What is the eligibility criteria to enroll in the course?

  • Any graduate from a university
  • A person who has an interest in the area and has knowledge of social media marketing and wishes to gain further understanding in the field.

Other requirements:

  • Social Media profiles
  • Interest in Social Media

What are the benefits of completing the course?

  • Understand the basics of all kinds of social media and how to improve YouTube, Facebook, Pinterest, Twitter, Instagram profiles.
  • Capitalize on social media for marketing and growing brand value.
  • Explain the latest Social Media trends for 2019 and the latest statistics.
  • Sharpens your skills in marketing.
  • Helps in better networking and collaboration.
  • Practical examples in the form of Case Studies.
  • Minimize errors.

Which all platform does the course cover?

  • Facebook
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn

 

 

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