Digital Marketing Master’s Program Training
About This Course
This digital marketing course prepares you to become a great marketer. The course is designed by experts who have relevant digital marketing training and are from digital marketing institutes. It aims at covering the key concepts of marketing and advertising, as well focusing on the fundamental statistical tools to aid in analysis, and provides in-depth knowledge of digital marketing and online tools.
The digital marketing course is meant for those who want to involve themselves in digital strategies at their current organization, or are looking for a shift in career, or for those who want to embark on their journey as an entrepreneur. It also is a course for anyone who wants to add a new and exciting skillset, and ultimately pursue a career in the world of online marketing.
At the end of the digital marketing course, the participants will thoroughly be able to understand various activities and channels involved in the marketing process to create, manage, and implement a strong and effective digital marketing strategy.
The following subjects are included in the curriculum of the digital marketing course.
- Search engine optimization
- Search engine marketing
- Social media marketing
- Email marketing
- Inbound marketing
- Web analytics
- Inbound marketing
- Media buying & planning
- Programmatic marketing
- Affiliate marketing
- Content marketing
- E-commerce listing
The digital marketing course provides activities that are essential to plan and implement digital marketing plans. Further, the course equips participants for certificates on online marketing including certificates from Facebook and Google, to build a stronger resume.
Who Should Attend This Course
The Digital Marketing course provides something exciting for everyone interested in the field. Whether you are a beginner looking to get better acquainted with the field to hone your skills, or a professional who wants to gain further knowledge to leverage digital marketing for exponential business or personal growth, the course would prove beneficial for you.
- Students
- Business Professionals
- Sales Professionals
- Marketing Consultants
- Entrepreneurs
- Traditional Marketers
Why This Course
- The numbers of jobs in relation to digital marketing are booming up, and they will only rise in number in the years to come. Through this digital marketing course you can prepare yourself for a job role which is already in high demand.
- Digital marketing is a trending career program which has grown exponentially and has the potential to grow more.
- The course adds greater value to your resume. On completion of the course, you can think of dedicating yourself completely to this field, or you can even embark on your own career. You have the option to become an entrepreneur, a freelancer or a consultant.
- The skills that are gained through this digital marketing course are universal; this means that they remain common all around the world. You have unfiltered access to international job opportunities as well.
- Digital marketing adds color and life to the mundane world. The Digital Marketing course will help you to get into a niche job profile which is challenging, exciting and allows you to develop and use your creativity and innovative thinking process. It keeps you up on your feet and helps you exhibit your talent in more than just theoretical knowledge.
- Digital professionals also have the ability to transfer their skill sets that are gained from one company to another. Expertise that is gained in one company can be used to solve problems in others as well. The use of the subject matter learned in the course is dynamic.
- There are versatile job options available on completion of the course, and the jobs come with the potential of earning you a handsome salary, especially as you can be placed in a top MNC or start-up company.
- The subject is old, and it is new. It is not going to fade away in the next few years. It is going to be stronger in the current scenario of today as marketing objectives are moving more onto Mobile & App targeting as well as Desktop and Laptop targeting. The course is futuristic and prepares you for what is yet to come.
Did you know that the “most in-demand expertise in 2018 were digital advertising (45%), content creation (42%) and content strategy (39%).”
Course Objectives
A strong foundation in digital marketing is essential in order to capitalize on the undeniable potential of online marketing. The course in Digital Marketing, has the following objectives:
- An enhanced understanding of the mindset of a consumer
- Exploring the new and modern tools offered by the internet
- Better access and understanding of social media
- Proficiency in an array of design tools that would help amplify the experiences of consumers
- Monitor the traffic building activities for different marketers as well as evaluate them, to ensure efficiency
- Identify KPI
- Evaluate the various internet-marketing metrics
- Enhanced consumer segregation and analytics.
- Extracting consumer DNA for optimal results
- Aid decision making in the exciting yet complex world of digital marketing.
Course Prerequisites
The eligibility criteria for enrolling in the course
- Any graduate from a university
- A person who has an interest in the area and has knowledge of digital marketing and wishes to gain further knowledge in the field
Course Benefits
- With this course, you have the power to establish your skills and competence in the digital marketing field.
- The digital marketing course provides a gateway for tons of job opportunities to come your way from some of the best organizations all across the world.
- You can showcase your knowledge and skills through various techniques which can help you gain career visibility if you are already working, which could lead to promotions.
- Enhanced skills in digital marketing which will bring in stronger job profiles and higher salary packages.
- If you are a student, the course will help you learn the know-how and the intricacies of digital marketing. It will give you a kick start and help you begin a successful career in digital marketing.
- The digital marketing course can upscale skills of marketing professionals as well as professionals in other roles.
- The course is also designed to allow the learner to shift careers, to freelance as well as grow their careers and promote their business.
