Search Engine Marketing Training
About This Course
This Search Engine Marketing Training course includes a detailed study of Google Ads, PPC, optimizing, building paid advertising campaigns, tracking, and remarketing to give you a deeper understanding of leading search engine’s advertising services and help you gain hands-on experience through live and stimulating projects to understand the requirements of the field.
The Search Engine Marketing Training course has been designed by experts in the field of digital marketing to advance a learner’s knowledge in the exciting and challenging world of online marketing.
The course begins with an explanation of what search engines are and their inner workings and introduces you to search engine marketing
Different programs and tools are discussed, and practical situations have been made examples of to give hands-on cases of SEM for better understanding and real-life experience to improve your understanding.
This Search Engine Marketing training course is designed to make you understand all the concepts of SEM and help you clear the digital marketing certifications. The entire course content is in line with the certification program and helps you clear the certification exam with ease to secure global job opportunities at different MNCs.
- An introduction to Search Engine Marketing
- The different aspects of the Google AdWords program
- Selection of the right keywords for the advertising campaign
- Various keyword match types and the significance of such matches
- Familiarization with the PPC auction model
- Setting up the ad campaign and the appropriate pricing
- Structuring of campaigns based on various conversion factors
- Analysis of the performance in consonance with the defined metrics
- Creating dynamic ads and split test campaigns
- Google Display Network and video ad campaigns
- Pay-per-click overview
- Strategizing PPC campaign
- Market Analysis
- Ad writing Technique
- Campaign Management
- Bid Management Plan
- Testing
- SEM Management and other potential opportunities
Who Should Attend This Course
The Search Engine Marketing Training course is designed meticulously by digital marketing experts with a specialization in SEM for those who have a keen interest in SEM and digital marketing.
- Students/College Pass outs
- Digital Marketing Professionals
- Marketing Managers
- Analytics and Project Managers
- Entrepreneurs
- Business Personnel
Why This Course
“Today It’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.”
Adam Audette
In the digitally-driven economy of today, it has become essential for organizations to have a strong digital presence. Google AdWords is one of the biggest ad platforms in the online world to reach out to the target audience and increase business.
There is immense potential to increase profits and efficiency in business through digital marketing and Search Engine Marketing.
This course imparts knowledge on how this can be capitalized on and how better and more effective results can be achieved through a comprehensive understanding of SEM.
This training course will prepare you to take up top high profile jobs in the Search Engine Marketing domain.
Course Objectives
The SEM training course is a comprehensive training course in SEM Designed by certified industry experts that aims at enhancing your knowledge of Search Engine Marketing (SEM) concepts such as Google Ads, Google Analytics, Bing Ads, Keyword analysis, and much more.
A strong foundational base of Search Engine Marketing would the course provides that allows for career growth and development. The course aims to fulfill the following objectives.
- Enhanced understanding of search engine marketing
- Rule-based personalization of marketing at internet scale
- Overview of Google Ads and other search engine marketing platforms
- Improvement of the position of your company on the search engine results page.
- Stand out of the crowd and apart from your competition,
- Improvement of site traffic
- The attraction of target customers
- Boosting online conversion rates.
- Support By Highly Experienced Trainers for resolving issues and doubts concerning the subject matter
- Help to pass Highly Recognized Google Ads and other SEM Certifications
- Boost Your Resume By Showcasing certification
Course Prerequisites
The eligibility criteria for enrolling in the course
- A person who has an interest in the area or has knowledge of digital marketing and wishes to specialize and gain advanced knowledge in Search Engine Marketing.
Course Benefits
The SEM training course provides several strong benefits, whether you are a novice, a beginner or an expert in digital marketing looking to advance your skills in the field.
- Up-to-date content and information on search engine marketing strategies.
- Guidance on how to implement strategies into existing businesses to power your business.
- Professional certification
- Showcasing your skills and creativity
- Improve your CV/Resume
- Growing your online marketing career
- Hands-on experience through practical projects and assignments
- Flexible schedule
- Increased job opportunities in the online and digital marketing sphere at a global level.
