Digital Marketing Interview Questions & Answers 2021

By Tech-Act    
02/03/2021  739 Views

DIGITAL MARKETING INTERVIEW QUESTIONS & Answers 2021

When it is about an Interview, it is quite obvious that you would feel nervous. But now, say bye-bye to fear because we are here to help you with all sorts of interview questions. In the online space right now digital marketing is one of the most pursued fields as it provides a highly creative and rewarding career.  The opportunities in digital marketing are huge then be it with online marketing agencies, internet startups, banks etc. However, your entry will be allowed is this field only when you clear the various digital marketing interviews.

Well, in this article today we have focused on the digital marketing interview questions that are frequently asked and since digital marketing is a broad field and includes various job roles hence the interview questions are designed accordingly.

Interview Questions are categorized into five sections.

  • Digital Marketing Interview Questions & Answers
  • SEO Interview Questions & Answers
  • SEM Interview Questions & Answers
  • Social Media Interview Questions & Answers

Let’s Begin….

Digital Marketing Interview Questions 2021 :


  1. According to you what is Digital Marketing and why you want to make a career in it?
  • While answering this question be honest to yourself and talk about the organization that you are willing to work for.
  • Tell them about the things that have motivated you to make a career in Digital Marketing. For Instance, you are interested towards marketing & technology and digital marketing allows you to explore your interests.
  • Also tell them about how some of your personal characteristics which you possess are the most required to excel in Digital Marketing field.
  1. Categories in Digital Marketing?
  • Categories in Digital Marketing are Inbound & Outbound. Inbound is making use of various platforms to make customers aware of the company’s work. Outbound is all about making a connection with the potential clients.
  1. Various Digital Marketing tools which are efficient?
  • Keyword Planner, Search Console, Google Analytics are the tools that would be known by someone who has pursued a course in Digital Marketing.
  1. What makes you feel that online marketing is better than offline marketing?
  • This is a very frequently asked question to the fresher’s who are interested in making a career in digital marketing.
  • Speak about the continuous technological changes & developments happening.
  • Talk about how online marketing platforms have helped in covering a larger audience.
  • Also mention that it is easy to cover the relevant target audience at a rational cost.
  1. Are there any limitations to Digital Marketing and if yes then how are you planning to overcome that?
  • Today online marketing is dominating however in the past offline marketing was also successful for a reason and it appealed to earlier generations. Hence, don’t be completely biased towards the online world.
  1. Differences between Digital Marketing and Branding
  • Digital Marketing communicates a desired message to the target audience which is very specific.
  • Branding aims to attract a larger number of audiences by advertising the overall brand.
  1. How can you improve our current business through Digital Marketing?
  • Don’t be in rush to frame a plan or a strategy. Firstly analyze, the competitor, the business, identify the strengths and list down the opportunities. Write down the maximum input from the interviewer & even the pain areas. Take your time from the interviewer to frame a strategy around these segments.

SEO Interview Questions:


  1. Difference between On-Page SEO and Off-Page SEO
  • On-page SEO activities, regulates traffic on the website through page changes. For instance, involving task that improves websites structure, inter-linking, page load time, title tag, meta description. Off-page SEO activities aims to improve the website presence and visibility on the internet. For instance, creating contextual backlinks, social media marketing (likes/shares), guest blogging, questions & answers websites (quora), etc.
  1. How do you plan on optimizing our site ranking and increase the traffic on our website?
  • You should explain the interviewer about your plan to improve the user experience and engagement and how it will scale up the conversion rates. Also mention the dos and don’ts that should be kept in mind while optimizing a website.
  1. How do you plan on optimizing our site ranking and increase the traffic on our website?
  • Mention about keyword planner tool that helps to find the right keywords and their search volumes.
  • Do not pick up keyword’s basis their search volume, understand the competition level and the relevancy. For e.g. for a client in Hyderabad who is running a Biryani restaurant, a keyword like “Restaurants in Hyderabad” is relevant and may have a high search volume as well. But a keyword like “Biryani Restaurant in Hyderabad” will be high on relevance and may be lower in competition as well. So, these types of keywords will be quick and easy wins.
  1. Tools used for Keyword Analysis
  • Free Tools & Paid Tools. Free Tools are Keyword Planner Tool, Google Autosuggest, Google Trends, Search Console. Paid Tools are Ahrefs, SEMRush, MOZ.
  • Many of the free tools you will get from Google and are authentic.

SEM/PPC Interview Questions:


  1. Define PPC (Pay-Per-Click). How PPC can be more effective?
  • PPC stands for pay-per-click, it is an internet marketing model.
  • In this the advertisers pay a fee every time when someone clicks on their ads. Common abbreviations used for Search Engine Marketing are PPC (pay per click), CPC (cost per click), and CPM (cost per million impressions), CPA (cost per acquisition), CR (conversion ratio), etc.
  • PPC can be effective by focusing on optimizing the use of keywords, ad groups, reducing costs, improving quality score and the addition of negative keywords.
  1. Define Quality Score. Mention the factors that determine Quality Score.
  • Quality Score is basically evaluating the quality of your ads, keywords, and landing pages. If the quality of ads is good than it will lead to reduction in cost and will better ad positions. Factors that influence quality score are Landing Page Experience, Expected CTR, Ad Relevance.

Social Media Interview Questions:


  1. Define Content Marketing and how do you decide on what content to publish?
  • While sharing the insights of the brand use creativity and mention the best ways to publish them.
  • Also, talk about how content educates and adds value to its audience.
  1. Where do you see yourself 5 years down the line? (with respect to Digital Marketing Career)
  • You will be able to convince the interviewer on this question only when you determined and passionate for making a career in Digital Marketing plus if you have clearly defined plan/path for yourself.

Conclusion:


Prepare for all the above mentioned questions and be confident. Also the answers mentioned are just to give you a fair idea on what lines you can frame your response. The competition in the world of Digital Marketing is getting tougher hence to gain a competitive advantage get some experience in the field of Digital Marketing, be passionate and keep learning.

All the best!!!!!

When it is about an Interview, it is quite obvious that you would feel nervous. But now, say bye-bye to fear because we are here to help you with all sorts of interview questions. In the online space right now digital marketing is one of the most pursued fields as it provides a highly creative and rewarding career.  The opportunities in digital marketing are huge then be it with online marketing agencies, internet startups, banks etc. However, your entry will be allowed is this field only when you clear the various digital marketing interviews.

Well, in this article today we have focused on the digital marketing interview questions that are frequently asked and since digital marketing is a broad field and includes various job roles hence the interview questions are designed accordingly.

Interview Questions are categorized into five sections.

  • Digital Marketing Interview Questions & Answers
  • SEO Interview Questions & Answers
  • SEM Interview Questions & Answers
  • Social Media Interview Questions & Answers

Let’s Begin….

Digital Marketing Interview Questions 2021 :


  1. According to you what is Digital Marketing and why you want to make a career in it?
  • While answering this question be honest to yourself and talk about the organization that you are willing to work for.
  • Tell them about the things that have motivated you to make a career in Digital Marketing. For Instance, you are interested towards marketing & technology and digital marketing allows you to explore your interests.
  • Also tell them about how some of your personal characteristics which you possess are the most required to excel in Digital Marketing field.
  1. Categories in Digital Marketing?
  • Categories in Digital Marketing are Inbound & Outbound. Inbound is making use of various platforms to make customers aware of the company’s work. Outbound is all about making a connection with the potential clients.
  1. Various Digital Marketing tools which are efficient?
  • Keyword Planner, Search Console, Google Analytics are the tools that would be known by someone who has pursued a course in Digital Marketing.
  1. What makes you feel that online marketing is better than offline marketing?
  • This is a very frequently asked question to the fresher’s who are interested in making a career in digital marketing.
  • Speak about the continuous technological changes & developments happening.
  • Talk about how online marketing platforms have helped in covering a larger audience.
  • Also mention that it is easy to cover the relevant target audience at a rational cost.
  1. Are there any limitations to Digital Marketing and if yes then how are you planning to overcome that?
  • Today online marketing is dominating however in the past offline marketing was also successful for a reason and it appealed to earlier generations. Hence, don’t be completely biased towards the online world.
  1. Differences between Digital Marketing and Branding
  • Digital Marketing communicates a desired message to the target audience which is very specific.
  • Branding aims to attract a larger number of audiences by advertising the overall brand.
  1. How can you improve our current business through Digital Marketing?
  • Don’t be in rush to frame a plan or a strategy. Firstly analyze, the competitor, the business, identify the strengths and list down the opportunities. Write down the maximum input from the interviewer & even the pain areas. Take your time from the interviewer to frame a strategy around these segments.

SEO Interview Questions:


  1. Difference between On-Page SEO and Off-Page SEO
  • On-page SEO activities, regulates traffic on the website through page changes. For instance, involving task that improves websites structure, inter-linking, page load time, title tag, meta description. Off-page SEO activities aims to improve the website presence and visibility on the internet. For instance, creating contextual backlinks, social media marketing (likes/shares), guest blogging, questions & answers websites (quora), etc.
  1. How do you plan on optimizing our site ranking and increase the traffic on our website?
  • You should explain the interviewer about your plan to improve the user experience and engagement and how it will scale up the conversion rates. Also mention the dos and don’ts that should be kept in mind while optimizing a website.
  1. How do you plan on optimizing our site ranking and increase the traffic on our website?
  • Mention about keyword planner tool that helps to find the right keywords and their search volumes.
  • Do not pick up keyword’s basis their search volume, understand the competition level and the relevancy. For e.g. for a client in Hyderabad who is running a Biryani restaurant, a keyword like “Restaurants in Hyderabad” is relevant and may have a high search volume as well. But a keyword like “Biryani Restaurant in Hyderabad” will be high on relevance and may be lower in competition as well. So, these types of keywords will be quick and easy wins.
  1. Tools used for Keyword Analysis
  • Free Tools & Paid Tools. Free Tools are Keyword Planner Tool, Google Autosuggest, Google Trends, Search Console. Paid Tools are Ahrefs, SEMRush, MOZ.
  • Many of the free tools you will get from Google and are authentic.

SEM/PPC Interview Questions:


  1. Define PPC (Pay-Per-Click). How PPC can be more effective?
  • PPC stands for pay-per-click, it is an internet marketing model.
  • In this the advertisers pay a fee every time when someone clicks on their ads. Common abbreviations used for Search Engine Marketing are PPC (pay per click), CPC (cost per click), and CPM (cost per million impressions), CPA (cost per acquisition), CR (conversion ratio), etc.
  • PPC can be effective by focusing on optimizing the use of keywords, ad groups, reducing costs, improving quality score and the addition of negative keywords.
  1. Define Quality Score. Mention the factors that determine Quality Score.
  • Quality Score is basically evaluating the quality of your ads, keywords, and landing pages. If the quality of ads is good than it will lead to reduction in cost and will better ad positions. Factors that influence quality score are Landing Page Experience, Expected CTR, Ad Relevance.

Social Media Interview Questions:


  1. Define Content Marketing and how do you decide on what content to publish?
  • While sharing the insights of the brand use creativity and mention the best ways to publish them.
  • Also, talk about how content educates and adds value to its audience.
  1. Where do you see yourself 5 years down the line? (with respect to Digital Marketing Career)
  • You will be able to convince the interviewer on this question only when you determined and passionate for making a career in Digital Marketing plus if you have clearly defined plan/path for yourself.

Conclusion:


Prepare for all the above mentioned questions and be confident. Also the answers mentioned are just to give you a fair idea on what lines you can frame your response. The competition in the world of Digital Marketing is getting tougher hence to gain a competitive advantage get some experience in the field of Digital Marketing, be passionate and keep learning.

All the best!!!!!


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